Promoting your business should be fun, hopefully how you do this will get you noticed . According to Virgin owner Richard Branson - you should have fun with what you are doing and if you can turn that into free advertising you're on a roll. "The best advertising is free advertising"

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Source: YouTube

By: Garvin
techzella.com

Getting engagement going on Facebook is more important than ever for brand since pages now feature a talking about this metric.

The talking about this metric is the best way to gauge the ultimate success of a Facebook brand, since it does not matter how many fans you have if none of them are paying attention to your content.

Getting more likes and engagement is a powerful approach to building a brand on Facebook.

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By: Garvin
techzella.com

Google Plus is growing fast. It may not have as many users as Facebook, but it can still be a powerful force for

1. Upload pictures

Google’s picture viewer is sweet, it pulls the photos up in a shadow box, with comments on the right side.

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By: Garin
techzella.com

1. Ask people to engage at the end of your video

The best way to get people to engage is to ask them to. Wrap your video up with a call to action for people to comment, favorite, and like your video.

2. Use annotations with a call to action

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Source: Garvin
techzella.com

1. Start a Hashtag

If you can come up with a clever hashtag and it goes viral you can rope in a ton of free exposure, and you might even give birth to a trending topic.

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By: Mike Isaac
Source: CNN

In an abrupt about-face in its mobile software strategy, Adobe will soon cease developing its Flash Player plug-in for mobile browsers, according to an e-mail sent to Adobe partners on Tuesday evening.

And with that e-mail flash, Adobe has signaled that it knows, as Steve Jobs predicted, the end of the Flash era on the web is coming soon.

The e-mail, obtained and first reported on by ZDNet, says that Adobe will no longer continue to "adapt Flash Player for mobile devices to new browser, OS version or device configurations," instead focusing on alternative application packaging programs and the HTML5 protocol.

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by: Deb McAlister
Source: Forbes

That was the headline on a post on this blog back in June, 2011 — and the answer that I arrived at with help from a number of legal and compliance experts was, “It depends.”

That wasn’t a particularly satisfying answer for me personally. I had one of the original 5,000 LinkedIn accounts while it was still in beta, and I have only a small number of contacts because I make it a point to limit my contacts to people I know personally — people I’ve worked with (or for), people I know from face-to-face interactions.

The idea that an employer might someday claim that my contacts belonged to them was more than a little unsettling. Now, a court in England has issued an order that requires an employee who resigned to start his own consulting business to turn over all of his LinkedIn contacts to his former employer – along with receipts and contracts proving that none of them became clients of his new firm.

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by: Justin Hyde
yahoo.com

The multitude of mysteries revealed following the death of Apple co-founder Steve Jobs' death now includes one that puzzled car enthusiasts for years: How did Jobs get away with driving without a license plate? It was common knowledge that Jobs would park his Mercedes SL55 AMG in a handicapped spot at Apple's Cupertino, Calif., headquarters, with nothing to identify his vehicle other than the tiny barcode that usually rests behind the rear license plate. According to Walter Isaacson's new biography, Jobs wanted to avoid having a plate for privacy reasons; and yet when having a license-less silver Mercedes became a kind of trademark, Jobs kept motoring without one "because I don't."

For years, rumors swirled that Jobs had either won a special dispensation from California authorities or was just daring police to stop him. While the why remains somewhat cloudy, an interview by ITWire with a former Apple security executive reveals the real reason: a little-known loophole in California vehicle laws that gives owners up to six months to get plates for their vehicles.

According to Jon Callas, now chief technical officer of Entrust, Jobs would arrange with his vehicle leasing company to switch out his silver Mercedes every six months with a new, identical model — just another of the complicated and expensive ways Jobs thought differently.

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By Mikal E. Belicove
Entrepreneur.com

Today, I offer my 10 tips for better content marketing:

Be goal-oriented

 You need to create a business-aligned communications strategy where everything links back to company goals. Without such a strategy, you're shooting blanks. Let your strategy dictate your communications instead of knee-jerk reaction to events or "we need a blog post immediately because something truly inconsequential just happened."
 

Use great writers

It's the quality of your thoughts that are on display and you need writers who can relate them intelligently, easily switching hats from being conversational for socially engineered content, to being informative and logical for articles, white papers and case studies.
Calendar everything: Plan your work and work your plan, and that starts with creating and vigilantly maintaining an editorial calendar for nearly all of your content (i.e., blog posts, strategic social media placements, white papers, case studies, webinars, videos, etc.). Share the calendar with your entire organization and ask for ideas from everyone for new content going forward.

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Content Marketing is the creation and publication of content; including blog posts, case studies, videos and photos.

Content Marketing is a fairly new term, but in terms of results it has now surpassed search engine marketing, public relations, and even print, television and radio advertisings for todays business to business marketing tool.

According to Enterpreneur.com: "HiveFire's researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent."

What do you think about content marketing? leave us a comment below!

--Keep it simple

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From generating startup capital, to marketing on a budget, to creating expansion opportunities, starting and running your own business can be a difficult process. This year for Small Business Week, CBC is bringing together five of the country's most successful entrepreneurs to help you figure it all out.

Each week Arlene Dickinson, Bruce Croxon, Jim Treliving, Kevin O'Leary and Robert Herjavec guide the country's entrepreneurs on CBC's Dragons' Den.

On Wednesday Oct. 19 at 2 p.m. ET, you have an opportunity to pick their brains about everything from creating buzz to getting a business started, to improving your bottom line.

Don't miss this chance to hear directly from the Dragons! What are you interested in asking about? leave us a comment below!

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Known as the Turbaned Tornado Fauja Singh has his sights set on breaking the Guiness World record for being the first person on the planet to finish a full-distance marathon past the age of 100. He intends on doing this on Sunday in the Scotiabank Toronto Waterfront Marathon.

"Fauja Singh is an inspiration to all athletes, young and old"

Singh began running long distances in 2000. He lined up for his first Flora London Marathon at the grand old age of 89, taking 6 hours and 54 minutes to complete the 26.2-mile course. A year later, he ran the same time to set a world record for anyone aged 90. In 2003, in the Toronto marathon, he set a record in the 90-plus category, finishing the 42.1 kilometres in five hours, 40 minutes and one second.

Through his running, Fauja Singh aims to raise money for local charities including, the Guru Gobind Singh Children's Foundation, which has a mandate to help children meet basic needs.

He is a true inspiration to us that you are never too old or it is never too late to do anything, whether it be running a marathon, starting a business or any other life goals you might have.

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India introduced a cheap tablet computer Wednesday, saying it would deliver modern technology to the countryside to help lift villagers out of poverty.

The computer, called Aakash, or "sky" in Hindi, is the latest in a series of cheap Indian innovations that include a 100,000 rupee ($2,130) Nano car, a 750 rupee ($16) water purifier and $2,100 open-heart surgery.

Montreal-based developer Datawind is selling the tablets to the government for about $47 each, and subsidies will reduce that to $37 ($35 US) for students and teachers. In comparison, the cheapest Apple iPad 2 tablet costs $519, while the recently announced Kindle Fire will sell for $199 US. Datawind says it can make about 100,000 units a month at the moment, not nearly enough to meet India's hope of getting its 220 million children online.

Suneet Tuli is CEO of Montreal-based Datawind, which makes the tablets. Parivartan Sharma/ReutersHuman Resources Development Minister Kapil Sibal called the announcement a message to all children of the world.

"This is not just for us. This is for all of you who are disempowered," he said. "This is for all those who live on the fringes of society."

Creating a computer at this price point is going to change the technology industry. I am very exited to see how the other companies react and respond to this new technology. What do you think? Leave us a comment below!

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On an unusually hot San Francisco morning in mid-September, a customer walked into a Peet’s Coffee location, bought a cup of brew and paid for it by waving their Samsung Nexus cellphone at a receiver, and became one of the first people to use a so-called mobile wallet in North America.

Such cellphone payments have been common in Japan, South America and Europe for years, but they're only just getting off the ground in Canada and the United States. Internet search giant Google launched Google Wallet last month and a crush of others are expected to follow.

The advent of the mobile wallet is made possible by the deployment of near-field communication, or NFC. It's a technology that lets devices exchange data when they're in close proximity, requiring far less power and time to configure than the Bluetooth protocol.

Google estimates half of all smartphones will have built-in NFC by 2014. Many devices already possess the chips, including Research in Motion’s BlackBerry Bold 9900 and Curve 9350 series, and the Samsung Nexus S 4G.

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We have truly lost a visionary leader. At this time I would like to reflect upon the life lessons and advice that Steve Jobs has given all of us throughout his career. In his speech to Stanford graduates he touches on many great things about life, death and love.

I hope the video inspires you as much as it does to me.

Enjoy!