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Blogging is a powerful way to market your company online, demonstrate your own expertise and increase your following. But a key reason why more entrepreneurs aren't doing it is they aren't sure what to write about.

If you have writer's block, here are four questions you can use to get unstuck and build a blog that attracts clients to you.

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In business, you only get one chance to make a good first impression, and your company's website is no different. When customers arrive at your site they should instantly have a clear understanding of who you are and what you do. But statistics show that many small-business websites lack the basics, which puts them at risk of losing a customer with just one click.

The relationship between a customer and a business is based on trust. Is your website customer-friendly? Start with the five things that belong on the front page of every business website.

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Does your content distract and overtax your readers? Are your messages too long and complex? Can your visitors find the information they need quickly? How do you engage users who are "clicking instead of concentrating"?

Here are a few suggestions to keep happy readers on your site:)

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