Content Marketing is the creation and publication of content; including blog posts, case studies, videos and photos.
Content Marketing is a fairly new term, but in terms of results it has now surpassed search engine marketing, public relations, and even print, television and radio advertisings for todays business to business marketing tool.
According to Enterpreneur.com: "HiveFire's researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent."
What do you think about content marketing? leave us a comment below!
--Keep it simple
To read more about Content Marketing and some interesting statistics visit: Entrepreneur.com