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In business, you only get one chance to make a good first impression, and your company's website is no different. When customers arrive at your site they should instantly have a clear understanding of who you are and what you do. But statistics show that many small-business websites lack the basics, which puts them at risk of losing a customer with just one click.

The relationship between a customer and a business is based on trust. Is your website customer-friendly? Start with the five things that belong on the front page of every business website.

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Does your content distract and overtax your readers? Are your messages too long and complex? Can your visitors find the information they need quickly? How do you engage users who are "clicking instead of concentrating"?

Here are a few suggestions to keep happy readers on your site:)

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By Mikal E. Belicove
Entrepreneur.com

letterToday, I offer my 10 tips for better content marketing:

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