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Marie de Paiva

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In business, you only get one chance to make a good first impression, and your company's website is no different. When customers arrive at your site they should instantly have a clear understanding of who you are and what you do. But statistics show that many small-business websites lack the basics, which puts them at risk of losing a customer with just one click.

The relationship between a customer and a business is based on trust. Is your website customer-friendly? Start with the five things that belong on the front page of every business website.

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Does your content distract and overtax your readers? Are your messages too long and complex? Can your visitors find the information they need quickly? How do you engage users who are "clicking instead of concentrating"?

Here are a few suggestions to keep happy readers on your site:)

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Posted by on in Ottawa Web Design

Over the years, web design has transformed dramatically. The complex, information-heavy websites of the desktop computer era have given way to a lighter and simpler trend toward the mobile-friendly. New design motifs are coming to dominate the field, and those who wish to compete online will want to be aware of the latest in feel and functionality. Here are the six top web design trends for 2014.

1. Responsive Design

The most important trend is primarily a practical one. As the number of different device classes continues to increase, websites must be tailored to an ever-increasing number of screen sizes. The most effective response to this has been responsive design. Responsive design paradigms states that the website itself should change according to the capabilities of the device from which it is being accessed. In addition, content blocks should gracefully reflow based on the capabilities of the device accessing it or if a user zooms in or out. While these techniques are not easy to implement, there are a number of proven methods available.

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